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 BBS believes that knowledgeable clients are our greatest allies in getting superior results from agencies and suppliers. Our production seminar and one-on-one sessions are normally provided free of charge to clients to help them become better managers of the creative development and production processes. Pre-Production - 2 Hours Covers casting specifications and evaluation, visual objectives, pre-production meetings and role of the pre-production process in assuring effective end-result film. Helps marketing people work with agencies to translate approved storyboards into desired production results. Casting and Talent Affairs - 2 Hours Covers casting specifications and evaluation, celebrity talent and continuing characters, and talent re-use. Reviews ways of getting effective casting results and methods of controlling talent costs. Storyboard Evaluation from a Production Standpoint - 1 1/2 Hours Reviews points to consider when looking at a storyboard that affect production cost, feasibility and visual impact. Explains concept of "visual objectives" which are key to the production planning process. TV Commercial Cost Control - 4 Hours Selection of directors and production houses for bidding; methods of buying production; bidding; bid evaluation using actual case histories; actualization of costs and auditing; managing TV production budgets. Good overview on managing TV commercial production expenditures for marketing and advertising financial control people. Print Production - 2 Hours Reviews steps in submitting print copy and preparing a print ad for production; print production techniques; cost estimating and reporting procedures; cost control methods. Good overview for marketing people with heavy print activity, pointing out often overlooked savings opportunities. Selecting the Right Studio and Director for Your Commercial - 2 Hours Reviews various types of commercials. Covers styles of directing; evaluating directors' reels; seeking best suited production houses for storyboards and budgets concerned; bidding and evaluating bids and production plans to determine best value. The World of Commercial Production - 1 Hour Quick overview of production outside major U.S. production centers, emphasizing value available in these places. Reviews production services in Philadelphia, Miami, Phoenix, Minneapolis, Dallas, etc. Outlines savings opportunities in Canada, Australia and Europe. Interesting update for marketing management people and multi-national marketers. "Disposable" Production - 1 Hour Reviews types of test commercial production and popular techniques for saving money on "disposable" commercials. Reviews "how much production is enough" for testing concepts. Good background for junior to middle marketing management, plus research people. Post-Production - 2 Hours Editing and finishing procedures for film commercials; evaluating and revising rough cuts; role of music and sound in commercial effectiveness. TV Production Costs: 1979-present - 1 Hour Reviews A.N.A. cost studies authored by BBS; discusses main factors accounting for escalation of production costs; suggests steps advertisers might take to manage/reduce production expenditures. Special presentations on request, custom tailored to client's needs: |
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 Bird Bonette Stauderman Inc. 49 Riverside Avenue Westport, CT 06880 T 203.454.8781 F 203.454.947 BBS Europe Rua Ten. Gomes Ribeiro, 57/116 Sao Paulo, SP 04038-040 Brazil T 55.11.5083.1838 F 55.11.5083.4402 BBS Australasia Pty Ltd. 1804, 70# of Mei Lin Street Mayland Garden,Yuan Cun Si Heng Road Guangzhou City, Guangdong Province, P.R.C. 510655 T 86.13.632356168 |
© Bird · Bonette · Stauderman Inc. 2010 All Rights Reserved. |
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